For the people shaping home.

I work with brands shaping how we live — builders, designers, product teams, and agencies — to create honest, grounded stories that reflect your work and earn trust in a crowded market.

If your message needs more clarity — or your audience deserves better — let’s build something that holds up.


Services

Brand Messaging

What you get: Voice guide, positioning notes, and the phrases your audience actually repeats. We’ll figure out how to say what you do—so it sticks, spreads, and sounds like you.

Editorial Strategy

What you get: A working content calendar, recurring series plan, and messaging map across platforms. So your marketing isn’t scattered — it’s shaped around what your audience actually needs.

Content Marketing

What you get: Website copy, blog posts, social content, and story-driven assets that connect. Whether you’re educating customers or earning attention, this is content built to show up and stay useful.

Reporting & Sourced Features

What you get: Interview-based pieces, whitepapers, and brand-adjacent journalism. Clear, credible stories with depth—backed by real research and built to last.

STORIES BY AMHR

Built from scratch. Seasoned with purpose. Run on bread & butter.

Contact

theboss@amandahoyer.com

Amanda Hoyer
Journalist & Content Strategist
Covering housing, design, and the way we live.

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